China’s Square-Dance Created a Hundred-Billion Market

Square Dance, aka “Guangchang Wu 广场舞”, refers to the kind of rhythmic dance in public spaces such as squares and parks by mainly female elderlies for fitness, leisure and social purposes.
With the actions of policy and capital, star teachers of square dancing became the first beneficiaries of China’s Square-Dancing fever.
According to estimation by the Chinese Square dancing Industrial Report, there are nearly 100 million people in China today take part in Square Dancing. The financial power they hold props up a market valued a hundred billion covering health keeping, money management, traveling, consumer purchasing and many more.
My mother and my sisters go to square dancing almost everyday!

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